Google and confidentiality of data
Earlier this week NYU economist Nouriel Roubini interviewed President Executive Eric Schmidt of Google on the role of Google in privacy. As it became common knowledge that Google and its competitors collect an infinite amount of user's personal data - everything from browsing history to use email and sometimes controversial. The Internet giant has already faced multiple high profile trial on the issues of privacy and may be facing more than products such as Google Glass evolve our relationship with technology.
An important question that all Internet users want to know is "with so much data on us online, offline identities can never be separated from our web personas?" Schmidt jokingly proposed a solution to those raised in the age of social media, "I propose that, at the age of 18, you must, as a policy, change your name then you can say." It really was not me; I really do not do that "
However, the former CEO of Google addressed seriously on certain moral issues some data collection types!. "This lack of a delete button on the Internet is indeed an important problem," Schmidt said. "There are times when erasing [of data] is the right thing ... and there are times when it is inappropriate. How do we decide? We need to have this debate now. "
Targeted advertising has become crucial to the bottom line of high-tech companies. For example last quarter, 30% of advertising revenues of Facebook's mobile advertising. This means that will not go away and the lack of transparency of what the data is actually collected remains.
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Source :. Fast Company
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