The future of online privacy is a work in progress
The 2013 RSA Conference was underway last week San Francisco and ends today. The conference brings together the best professionals in the information security and business leaders to discuss emerging trends in cybersecurity and formulate the best strategies to address current and future threats.
At the conference on Wednesday, privacy experts from Google, Mozilla, Microsoft and Facebook issues addressed as "people will share their personal data freely in exchange for a more personalized service? Or will they become very protecting private information, using tools and browsers to protect their identity to advertisers and other third? "
backstage companies like Google and Facebook are personal experts in privacy, including lawyers and engineers who manage an assortment of confidentiality requests. There are government regulations and industry rules with regard to meeting the requirements of both the customer and the advertiser.
"It is important and easy for everyone to recognize that much of the incredible growth of the Internet today has been fueled by advertising," said Keith Enright, senior privacy counsel of Google. "I think this will continue to be true." In 2012, Facebook made $ 4.2 billion and $ 43.6 billion Google is advertising revenue.
Customers can not pay the bills enterprises, but they have still a lot of power and privacy is increasingly important to them. They can change the browser or to stop using the services so companies know they have to pay attention to them. Customer demand for data controls led to the "do not track" feature now found on all major browsers: Internet Explorer, Chrome, Safari and Firefox When turned on, it asks for sites not to track. online activities of such person.
"Do not track" appears to be a good option for consumers, but it has been difficult to implement and the World Wide Web Consortium (W3C) still needs to develop standards for the make it official. changes to consumer data also come at the cost of advertisers creating friction in the industry.
Privacy issues will become more complex in the future more devices (smart cars for thermostats) to connect to the Internet, it's more personal data to be collected. location data is already tagged on photos, tweets and other online actions when someone uses their mobile phone and for many this is private data .
In the future there will probably be options that strike a balance between sharing information and cutting off all data. Since everyone will want the same level of privacy, customization will be available. lengthy privacy policy, thick with legal terminology will never disappear, but better controls may emerge. Whatever happens in the future companies will have to inform their customers and to provide options for all levels of privacy.
With CNN permission "Shaping the future of online private life."
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