sites collect personally identifiable information (PII)
With the recent revisions of children online Privacy Protection Act (COPPA) it's probably a good idea to know what defines personally identifiable information (PII).
COPPA is a law of privacy created by the Federal Trade Commission in 1998 and was designed to give parents more control over personally identifiable information (PII) that websites and applications collect children users under 13 years COPPA involves what PII is collected from users and how it is stored and shared. PII includes the following:
- Name and surname
- A home or other physical address, including street name and name of a city or city
- online form
- A screen name or user name that works like the online contact information
- A phone number
- a social security number
- a persistent identifier that can be used to recognize a user over time and across different websites or online services
- a photograph, video or an audio file, when such a file contains an image of a child or a voice
- of sufficient geo-location information to identify the street name and the name of a city or a city
- information about the child or the parents of this child that the operator collects online from the child and combines with an identifier described above
startup Internet companies tend to ignore the rules of COPPA because their site or application was not originally designed for children. But later, they discover that children are actually a growing part of their public and this is COPPA comes in. The most recent changes to COPPA begin to be implemented on July 1.
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Source :. The Next Web
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