6 Examples of Why We Share Too Online Behavioral scientists According to
Become an expert of privacy is not an easy task, just read the privacy policy for a recent application purchase is so time - that most of us simply accept whatever the conditions and Privacy start using it immediately. We could say that we care about privacy, but we're not actually doing anything about it. Why is it?
The following examples, from 6 reasons we share online Too Much, According Behavioral scientists, shed light on why we say one thing but do another concerning confidentiality.
1. OUR DESIRE TO SELL OUR PRIVACY IS GREATER THAN OUR WILLINGNESS TO PAY FOR IT
To test this, Alessandro Acquisti of researchers went to a mall and random buyers offered two free gift cards. They were given either a gift card of $ 10 allowing them to anonymously shop or a $ 12 gift card that would link their names with their purchases. Then those who received the $ 10 card was asked if they would like to exchange for a $ 12 card (essentially selling their privacy for $ 2) and vice versa.
This experiment proved that those who started with more privacy (one $ 10 card) valued much more than those who started with less privacy (a card of $ 12.) This allows to understand why so many people willingly give away their privacy, while so few will pay for protection.
2. WE ACCEPT reflexive DEFAULT SETTINGS OF PRIVACY
For six years (05-2011), the team followed 5,076 Acquisti Facebook user activity. Until 09, when Facebook changed its privacy settings by default users have gradually decreased the amount of information they have shared publicly. See what happened:
3. US Caught In A PRIVACY / CONTROL PARADOX
The sense of control you earn just by ticking a box before permission to publicly disclose personal information makes you more willing to share. Without an authorization box less people are likely to share similar information. In other words, it is the only control offer on online privacy that encourages one to be reckless with it.
4. We love Embezzlement
Social networks give users some control over how their data is shared, but very little control of how it is used by the service itself. Typically, the site will promote the degree of control they give you on how data is shared - for recent edition of example Facebook comments / messages feature. This way, the user is misdirected and does not focus on how their data is used by Facebook.
A Carnegie Mellon study released in July found that incorrect caused people to communicate some information about themselves that they might otherwise.
5. WE ADDICTS
In general, as a society, we seek instant gratification and value. Therefore, the same psychological quirks that cause people to smoke cigarettes may also explain why it does not preclude sharing personal information online.
6. IGNORANCE IS BLISS
Ignoring the threats to privacy is easy, so it is what most people! As noted above, become an expert in privacy is not an easy task. "Even those who are sensitive to privacy among us can decide not to protect their privacy," says Acquisti. "Not because they do not care, but because it is just too hard."
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