Have you ever wondered how companies like Facebook and Google make their money, outside advertisement? It might slip you a little
recent interview with NPR Joseph Turow, author of The Daily You :. How the new advertising industry is defining your identity and your worth, revealed the seedy underbelly of the Internet ... sell you. No doubt about identity theft was a major problem last ten years, but we can say a new form of identity theft has emerged as data mining.
Track your online behavior has become more widespread than ever before. Not only track your web traffic business, online shopping, interactions with social media, the content of your emails, but they are collecting this information and the formation of a profile on you using all they can find online. For starters, there is everything in your Facebook profile (age, industry work, marital status, location, etc.). Then they combine it with other information they have on you, as your recent purchases, from which they can deduct your level and interest income, you are likely to buy in the future, and then serve you personalized ads based on this information. Many companies assemble these profiles, then sell them to advertisers for a profit. It is perfectly legal, but annoying nonetheless.
If you are looking to protect you from unwanted monitoring, consider IPVanish VPN. By using a VPN, you can change your IP address, making it very difficult for merchants to track your online activity. Monitoring systems can not correlate your IP address to the cookies on your computer, so outside the current session, tracking is virtually impossible.
Full Article at NPR
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