shared endorsements allows Google to use your information in their display ads
from 11 November 2013 to Google Terms of Service change becomes effective. The biggest change to Google uses to be aware of, is the setting "Shared Endorsements." The change allows the company to use your username, profile pictures, and "implicit approval" in its display ads. This change is the first major change since 2011 when Google+ was launched and the user data was combined in a profile
According to CNET News :. "Shared Endorsements" was available to Google customers since 2011 as "one Customize" in Google+. The name change serves to strengthen unified services account Google, which began when he changed his policy Privacy in 2011.
Google highlighted in bold in its terms of service changes remarked that "you 're in control of what you share," another step to avoid further legal complications.
An industry source noted that Google does not change old one user personalization settings. so if you have already refused to have your name, profile picture, and approval appear in Google ads, it will continue to respect this decision. the default setting for shared Endorsements, however, is to use this information in display ads.
It is possible that the ads will wind up like sponsored stories from Facebook, which recently settled a lawsuit on up to $ 20 million. If riders shared not follow in the footsteps sponsored 'Stories, Google could soon be on the receiving end of more control of the Federal Trade Commission. It is therefore clear warnings from Google and toggle opt-out are intended to provide protection against legal action.
This change simply reminds the Internet user's concerns in online privacy. We live in a time and society where all share what you ate for breakfast in the image of the ultrasound of your unborn child has become commonplace. Is it really a surprise that Internet companies think they can use the information we gladly share for their own gain?
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