British Ministers discuss changes that would allow the sale of taxpayer data to third parties. But how much is personal data? Does it come at all surprising that revenues from Internet advertising increased exponetially over the past 10 years, announced 2013 revenues $ 42.8 billion in the United States.
Google and Facebook have business models based on the use of personal data, but most people do not grasp exactly who has access to the data track they create on the internet. Some believe that the sharing of data is the price they pay for the use of the Internet. Others claim that the use of their personal data is a violation of privacy even when they have given their consent (using the Web site, etc.)
If people have the right to choose what to share and get paid for their own information?
recently Dutch student Shawn Buckles took the matter into his own hands with the decision to sell its "data soul" on the Web The Next website. He was paid £ 288 for its data, including all private message conversations for browsing data. theguardian.com Buckles says, "I read that data of a person going for less than 50 cents for the moment, so I think I added lot of value to my data. on the other hand, I sold my most intimate information. I do not know if there is an amount just for that. "
Buckles is right, because when makes buying personal data they buy in packs which makes it very cheap and no individual receives no money for it. ?
What types of personal data is there
The data that brands are interested is roughly divided into three types:
volunteered data - content created and shared by individuals, such as their social media profiles
observed data - .. captured by recording the actions of individuals, such as location data using cell phones
inferred data -. what brands you can work on the first two
inferred data type with a real practical value, and the first two, not surprisingly, are cheap; they simply help to build a picture of the third.
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