Video a powerful medium is fast, fun and informative messages to the customer to provide that hosted the value of fast want to understand desktops and applications.
was At Citrix Summit, one of the most popular marketing issues of Citrix Service Provider: "how can I make a video desktop-as-a-service to the market?" the desktop-as-a service (DaaS) market is growing rapidly - and Citrix Service Provider-based DaaS solutions offer complete PC-style desktop-as-a-service applications and e-mail over the Internet securely delivered. Today small and large service provider companies have timely final goal: educate desktops-as-a-service prospects with video that best showcase their DaaS offering
. Video: influencing business buying decisions
Why video is so important? Forbes * found research
- 75% of executives questioned watch business related videos every week
- Of these, 65% visit the website marketer to a video
- see 50 % of those who a marketing video was considered a purchase for their business
* to make Forbes Insights: video is in the C-Suite
video accessible busy shoppers. Videos can play while a buyer enjoys a cup of coffee, waiting at the airport gate or more tasks to another labor activity. YouTube video very accessible, searchable and a common pre-purchase research tool
The preparation of a desktop-as-a-Service Video:.? High End or investment of $ 100
The preparation of Desktops as-a-service pioneer video can act a professional film team or be an on-site low key production. Videos can be created at reasonable budgets. For example blogged Tips Vieo design a video for $ 100 (USD) with an iPhone app microphone and a few cheap lights from the local hardware store to create. This is achievable for most households and difficulty levels.
Be creative to find on video resources. Local universities, small marketing agencies or even freelancers may be the answer to create your own desktop-as-a-service videos.
createduse of video for marketing a desktop-as-a-service business
[1945001ImJahr2014], Citrix a customizable "What kind of a hosted desktop?" Video for Citrix Service Provider brand with their own logo and website. The video is aligned on the SMB audience and can be translated into local languages.
service with this video relay it DaaS declared SMB buyers who may not be familiar with terms such as hosted VDI or virtualization. It continues a very popular resource to be, in 2015
Learn how to adjust "What is a hosted desktop?" Video for your Service Provider determines with instructions on the Citrix Service Provider Center of Excellence.
Creative Video educate examples and Delight audiences
at Citrix Summit I showed some fun video examples in my series "Top Tips and trends in the marketing of a desktop-as-a-service Business." Here are great videos to awaken a few ideas:
What is a hosted desktop (Mitä tarkoittaa Virtualisoitu työympäristö?) - Citrix: "What video? a hosted desktop?" was adapted and translated into Finnish Citrix service provider magic cloud
a hosted desktop demo perspectives Let your Offering lake
- this video Office Builder created by Citrix service provider Proxios
Tek is the new Black - a video series mastermind and trends created by Citrix service provider TekLinks
They gave me a camera - a " man on the street "video series of Citrix desktops and apps CTO Gunnar Berger
Citrix Mobility Solutions: you define the mobile government worker - a fun and educational Consumer focused video of the Citrix Public Sector / government team
Citrix End User video for the University of Central Florida - a step-by-step teaching to use video end users such as Citrix receiver (see this Citrix Education blog for more details on end user adoption videos)
desktops -as-a -Service Global Market trends: the provider service perspective - a research summary video from the Citrix service provider Center of Excellence
video: the desktop-as-a-service marketing medium of the year 2015?
Getting Started with Video adapt to market desktop-as-a-service in 2015. First and share the "What is a hosted desktop?" Video. Then let creativity take over and create a video that speaks to the unique value of your service provider company.
Relay as Video for spreading the word about desktop-as-a-service works. Share on the Citrix Service Provider LinkedIn Group and on Twitter tagging @citrixcsp
Like this blog your desktops-as-a-service videos? Check out Top 5 Marketing Tips for Citrix Service Provider drive desktop-as-a-service adoption
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