learning about your customers part and the experience of the "real sector world "they live in day-to-day operations.
. For partners participating in the Citrix Summit 2015 one of the last things that you probably expect colleague or a spouse will empathize, exhausted from the week when you get home Let's face it, nobody gets empathy (or sympathy) when it comes to a Vegas trip.
But, let's take a step back.
Empathy is "defines the ability to target their feelings and perspectives to step into the shoes of another person to understand and use this understanding to guide your actions" as. much to do with empathy for customers and their IT buyers, business influencers and end users with your success selling products, solutions and services for them -. Especially in today's time
And that's what Citrix Summit is all about -
to show the growth of your companycustomers why they should invest with you and Citrix, we need a basic understanding of who our customers are and what it is like to walk in their shoes .. We need answers to questions like:
- What keeps these customers appreciate at night
- What
- What are asking their bosses and actors of them? by an example?
- What to do their competition?
- How to measure success and failure?
, the let go.
Think. To up at night compared to an IT director at a regional health system, what you hold an IT director at a regional community bank could
, the director at the bank to be concerned about how mobile technology to use banking to transform branches, allowing a change in the way Sager, bank manager or loan officers engage with a different generation of customers. Or could they ask how a solution could be to improve their customer , particularly through self-service channels such as Internet or mobile banking. Because technology investments such as these could the Bank of competitive position against larger banks to improve, strengthen customer relationships and provide much needed opportunities upselling new services -. All their chances CFO buy-in would improve for a technology investment
But would lose sleep over something completely different director at regional health system . You might wonder whether a solution investing their IT team to help - probably flat budget and number of employees - all new surgeries and users, their organization acquired to support . Or they might wonder whether a solution to correct their posture when safety inspections in 2015 due to an increase in speed HIPAA privacy violations. And they would probably be the success of certain investments by measuring how much the clinicians demand and technology take . While these are just two examples, it could be said the same about the differences in other sectors such as education and manufacturing.
In order to Citrix accelerate business and strengthen customer relationships, Citrix Summit 2015 offers two ways to better understanding and knowledge of the Health Banking and financial services Education and production to win industries, including: Three (3) industry-oriented meetings with business and technical experts from each sector:
- selling in banking and financial services: capitalization of industry transformation through technological innovation with market-leading solutions from Citrix
- sales in Healthcare : to identify trends in the industry and industry-specific indicators to validate, and IT and drive business transformation with Citrix solutions
- sales in the education: understanding to lead key trends, business priorities and budget requirements of your education customers succeed
the Real World pavilion, a showcase environment in the Citrix booth where you can:
- with Citrix industry experts speak on relevant vertical applications to identify or understand challenges your customers in their respective industries, the licensing face and more
- Learn how a hands-on, to do day-in-life mobile workstation demo routes planned projects for each of these sectors
- Find out what sales and marketing resources They exist be more successful in these sectors
- Talk with some of our leading vertical salespeople above the earnings and customer successes
to help while her colleague and spouse can pay for your long week in Las Vegas, the new vertical focus point to Summit not much empathy, will help you , the power of empathy embrace more effective than in 2015 and for sale.
Register check-out or he exciting new venue now
for all things Citrix Summit, stay connected -. follow the Citrix Partner Network on LinkedIn and @CitrixPartners on Twitter.
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