"You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland and I show you the depth of the rabbit hole goes. "- Morpheous of The Matrix. I could not resist. It is a poignant quote in a period of rapid change for the world. And is not ultimately what the matrix was all about. Last night, I dusted my Blue Ray version of the Matrix trilogy and sat down for an evening of entertainment ... but in the middle of Matrix Reloaded I had a moment of deja vu. The machines take over the world? Humanity is about to be crushed by the great architect AI? Is not that what cloud computing is all about? Good…. no. But maybe we can make a connection through the question, "Is not cloud about to take over IT as we know it?" Hmmm .... interesting idea, right?
Every day I get the opportunity to test this theory working with thousands of Citrix service providers who, frankly, are now absolutely change the way it is done. They all took the red pill! They do not call a PC or Mac, load the software and ship it to the customer perspective. No, quite the contrary, they ask the "Human" (sorry .. Matrix references continue to come) what they want and they provide a service to any device in any location. They know that the Human is not a blind luddite whose job is to produce energy for the Master Architect. In fact, they choice . Humans can choose to BYOD and access all the applications they want according to their need. There are actually millions of human beings in the "Zion" requesting this type of pay-as-you-go service model. That's why so many CSPs are growing at an exponential rate.
Now CSPs emerged from their underground hiding places to proclaim to the world ... YOU HAVE A CHOICE . When Citrix Barcelona Summit sponsors an unprecedented forum (11 sessions) for partners who want to "take the red pill" too. Three sessions (Summit 102, 103 and 212) will incorporate the actual partners in the forum so you can see first hand how this transformation occurs.
So ... .Are you going to Barcelona? Or will you take the blue pill?
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