anyone remember Wendy, "where's the beef" commercial back in the 80s? I bet you do! I always crack above watching 3 older women lift the big bun only find a hamburger patty that was barely naked eye. Not to mention, one of them say continually, "Where's the beef?"
Through the deployment of critical business applications, we really need to think if our networks are actually "strengthened" to manage the amount of use the daily by our employees worldwide and end-user customers. If for any reason your applications are not accessible it becomes a major problem which can lead to non-productivity or loss of income employees. Now let's go ahead and calculate this scenario and pass the figures to the CFO of the company. What are the chances phone rings the IOC? Do you think the board would be happy? I do not think so! Imagine 1, 5 or 7 thousand employees who can not accede to this request. Pause! I remember a large global financial institution providing the number that it cost them nearly $ 30,000.00 in payroll due to one of their major applications that come down for nearly 45 minutes. That's a lot of burgers! Can you imagine if this was a commercial floor during working hours? This could equal millions in losses. We may have solved the hunger in the world here! Hamburgers for everyone!
Personally, I would not have a conversation with my senior management has a negative impact on losses. What happens when Workshifting comes in? Tack on another 20-30 minutes and add thousands to the original amount. Ouch! The numbers are definitely going up, but in the loss category. Have you noticed that more and more groups - finance, operations and other business units are involved to ensure that applications are still in place? We run a global operation 24 × 7 here! We must ensure that our applications are available 99.999%, which always results in 5256 minutes of stoppage per year. Not bad, but acceptable for most standards. No more time to meet four nines SLA. BTW, did you know that 99.99% of availability results in 52.56 minutes of downtime per year? You do not remember having this discussion a few years back? We need the app to be always available!
If I'm a big online retailer and prepare for the next holiday season you better believe that I will "beef" and overprovision availability of .com my site to ensure that no interruption occurs. Ditto for a global enterprise companies looking to close end of pounds a year. If for any reason your order can not be processed because of downtime, it can mean a lot to be delayed causing dissatisfied customers to call in your global team of customer service. Again, see the trend here? Other business units of your company used the money costs. The red color is something that the CFO does not want to see within driving his Ferrari.
At Citrix, we believe that the right recipe of "beef" your network lies in our networking products. I mean think about it- the delivery of applications is in our DNA. We talk, breathe and understand the nature of the applications. Products such as NetScaler, NetScaler Branch Repeater, NetScaler Cloud Connector, NetScaler NetScaler and Access Gateway AppFirewall can easily provide secure, fast and application availability! If you do not believe me ask one of our 230,000 customers how Citrix transformed their business!
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