NSA monitoring urges users of Web ...
People more concerned about online privacy than before the recent revelations about the national security Agency surveillance efforts, according to a new study by Annalect data marketing unit of Omnicom.
last month, 57% of interviewed by Annalect Web users said they were "concerned" or "very concerned" about online private life. But in June, only 48% of surveyed Web users said the same thing, according Annalect. The company attributes this increase to the news that broke out in June on capture metadata NSA associated with phone calls, as well as the substance of emails (and other content) sent by some Web users
Almost one in three Web. users - 31% - specifically says that the NSA revelations had motivated to take steps to protect their privacy, such as changing the social media profiles, using different search engines or block cookies
these activities will not necessarily affect. NSA data collection. But they indicate that consumers are trying to exert control over their information, said senior counsel Omnicom Stephen Kline. "Consumers take all measures they think they can," says Kline
Annalect said in its report that if consumers continue to block cookies -. Or Mozilla follows through with its plan to turn off third-party cookies automatically - advertisers may need to "develop other ways to quantify digital marketing practices"
Adam Gitlin, global managing director for analysis. Annalect the digital data group says that cookies are only a measurement approach. "as was the case with the industry for decades, we will continue to evolve the way we measure and triangulate consumer habits and performance of the campaign, "he said Online Media Daily ." I think there's a single bullet to the way we measure success, regardless of the medium. "
Gitlin said Annalect is "looking at all options" to track people without cookies.
other digital marketing executives launched the idea of turning to "the fingerprints of the device." - Based on tracking people by characteristics associated with people computers, there including their operating systems, time zones, screen size, and plug-ins installed
Annalect 700 web user surveys each month to its reports on privacy
Source : Mediapost.com - Online Media Daily
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