Online Privacy personality
According to an article in the Washington Post, MasterCard conducted a study that looks at human nature in relation to online privacy. The study found that the choices we make - Online. Be sharing all the smallest details of our lives or keep a low profile boil down to personality
The MasterCard study found that traditional demographic data such as age, gender and race are poor indicators of individual attitudes to online privacy. More important is what drives online activity of a person, said Theodore Iacobuzio, MasterCard vice president of "a global vision."
To understand how consumers use the Web, MasterCard conducted interviews with about 9,000 Internet users worldwide.
We were stunned, "said Iacobuzio." No demographics reached paramount importance here. It is all about why you go online. Why you go to determine your attitude toward data privacy "
Based on research from MasterCard, Iacobuzio and his team identified five types of online privacy personality .. passive users, proactive protectors only buyers, open and just interactors sharers
as one can guess from the categories, privacy personas defined by online activities such as shopping or social networking. "Splitters open "for example, are happy to share information about themselves for the return value, whether public control for a company to obtain an agreement or simply save their shipping information on an online site for convenience.
0 Komentar