Note: This post was originally published by Catherine Courage on LinkedIn December 16 2014
In my last post "a human outcomes Company," I the way spoken Citrix human results perspective uses not only to inform and shape the technologies we deliver but also the experience we provide for our customers. Today I would like to discuss a few more of the ways we think about the human element of our work. Again, the key is that the technology to remember, to the extent that only makes sense that it can meet the needs of the people, to improve their lives and create new opportunities that they excite and inspire. Otherwise, it's all just ones and zeros for its own sake.
The last post I talked about the nature of human results as a journey, not only for a moment in time, and the promise of the technology they set free people instead of lashing. How else can human results inform your design thinking? Here are three more options. be
Everyone deserves as a consumer treated
Each tech professional pays lip service to consumerization, but it's worth thinking about what it really means. It's not just tweak a question of an interface or used change the scripts helpdesk. It is my understanding that any resource that you should offer the user acceptance and loyalty through the experience to be able to get it offers earn. Would people use it when they had an alternative? This is not just a rhetorical question in today's world, people often do have another option, and it is likely will be for your organization worse. For example, to use when the file-sharing system that you create a pain, they will enable a consumer service, instead creating endless nightmares for your security and compliance teams.
In this sense, there are many areas where it is now in the same market as consumer services in competition. To be successful, you need solutions that people actually want to use, with an experience that they love. intimate knowledge of what the most important for the user: In this endeavor, it can cause a strong natural advantage. Consumer solutions are often easy to operate, but their functionality is often limited-what if users could choose a solution with simplicity and features for corporate environments as workflow integration and the ability to access more data in more places?
IT administrators earn as consumers are treated well. In fact, they are one of our highest priorities at Citrix. We want to make it easy and exciting for them to get their hands on our products, test them and put them to work for their business. We want them as heroes and feel for their organization, they can also be seen in this way. The same applies to the tools they use themselves. Business workers are not the only ones that a mobile, more flexible and personalized manner work want IT administrators should also have developed an experience as to their needs, instead of being locked in the data center.
data can 't replace thinking
There is no question that big data can have a powerful and transformative impact on the business. It's not magic, though; nor is it automatically. Big Data projects, which are very susceptible to drift, without having to start clearly defined corporate goals, sprawl and spend money just to check a box. Again, let the human results lead your big data strategy. What questions do people need in your company answers to, and how they are used? How will the initiative to change the way they work, to more productive and effective in helping them, intelligent, happy? Based on these considerations, you can specify what data to collect and what to do with it.
Think about the use cases where big data human understanding or improve customer experiences can drive in a way that matters to your business. What are the points of friction in your supply chain that make it difficult to keep stored in times of peak demand your distribution channels? What better way without introducing unnecessary burden on your customers identify fraudulent banking transactions? Where are the people through your online experience, or lose interest in the content to be confused you provide? What information and services you can offer for travelers whose plans are suddenly disturbed by a violent storm? In simple words, if you did have a magic wand, what problems would you solve for your employees and customers, and the data will help you achieve the same?
change and growth go hand in hand
It is impossible to know how the technology will develop in the coming years. Today, the rate of change for IT leaders can be dizzying, as they try to prioritize investments and making the right bets to new trends. But instead of a source of anxiety, I see that as one of the things that makes our work so exciting. When the iPad was first introduced a few people would have that mobility would be presented transform healthcare. Now, doctors and nurses are to create an intimate experience of patients with tablets and a number of other mobile devices. Telemedicine helps them to mobilize their know-how to advise patients in remote corners of the world and to provide care. Social Collaboration tools and rich media facilitate the flow of new knowledge and innovative techniques for healthcare organizations and medical schools. You can in our case study of Miami Children more about to learn the hospital, which is to tell one of my favorite stories because it shows how a man-outcomes approach can to design thinking, actually help to save the lives of children around the world, that's pretty powerful.
I was recently in another of our large healthcare customers, and it was exciting to see that their strategy not to fight against the pace of change, but to embrace it. They realize that they need to constantly change and restructure with new requirements to keep pace. I know that the transition to electronic medical records has for many in the industry have been difficult people change the way things have always been done, and to do so at a frightening, overwhelming scale. But if you look at what is possible when a health information of the individual is mobile-how enables seamless continuity of care between different providers, and ensures that a full context at each link in this is available chains you understand how important it is. You can find similar examples in every industry. Change is often hard, but it is through change that we improve the lives of our customers.
When we in 2014 exclude, we are already deep into our strategies and plans for our products and services for the coming year, but we also know that the most exciting developments to be things we have not even thought , Rapid innovation and disruptive changes in the nature of our industry. In fact, as markets shift and evolve, it is all too tempting for company leaders to either go to a reactive mode, scrambling to keep up with the latest changes in step, or try to start to guess what next big is his thing before the competition gets there. Times like this are when it is most important to stay true to his principles. In every stage of the design, you should ask yourself: this triggers a need that important to my customers? Is it to help them to do more of what they want to do, and to free them from restrictions on their potential? Are we transform life, not only check boxes on a competitive grid? we put the human element in our work to increase? If the answer is yes, there is no limit to what you can achieve.
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