The worst nightmare of a retailer .Uh ...... Oh!

The worst nightmare of a retailer .Uh ...... Oh! -

It is almost Time- online shopping time is! Each year, we mark our calendars to shop until we drop. The next day (day aka. Turkey ) Thanksgiving to be the busiest shopping day in the world. For most retailers, it is considered the largest volume transactional sales for the year. Some of us tag with our significant other so that we can be physical placeholder in long lines. Not me! I plan to boycott the stores and will do most of my shopping online. The trend of online shopping has become much easier with retailers offering a high level of shipping discounting- without speaking, free on most orders. How unconvincing? In 2011, consumers generated 46.63 billion dollars in online holiday revenue. What is amazing is that Internet retailers believe holiday online revenue will increase in 2012 to $ 54.47 billion, up 16.8% from the previous year. Holiday spending online this year will account for 24.3% of all US retail revenue.

Let Fast forward to Friday, November 22 ^e . We're a go for launch, Book vacation online. Millions of consumers will flood online to take advantage of discounts via PC, MAC, Smart Phone, iPad, etc ... Traffic is Smasher, sales are generated ... ..and .......... .............. ..Uh Oh!

" I am frozen and the page is not responding. What's going on here? I'm the cashier and was about 4 minutes. I'll try to cool off the page again ... .Still no response! Arghhhhhhhhhhh! 6 minutes later ... "

have set the frustrations? Can you imagine if I shopped online for 45 minutes and $ 400 dollars in my cart waiting to check? What are the chances that the consumer decides to kill the connection and go to a competitor's site or maybe come back later to discover the reductions are no longer available? " Houston, we have a problem! " Have performance problems or not being able to access your website Global retail online in the holiday season can really put a company at risk of holiday sales meeting goals. missing revenue can influence global activities, the price of shares, the employees status and more. That's a lot of money to play with for not having your site and running to meet the demands of the holiday season. Some of the articles that I read earlier reported major retailers have experienced failures during the 2011 holiday season that resulted in lost millions of dollars. What are the ways to address this scenario to happen? Do you have the available disaster recovery plan to launch if the site is missing? How about if your site can handle the 30-50% extra holiday traffic peak? Capacity problems?

we saw an increase in the amount of online retailers looking to Citrix to help solve the said scenario. Citrix Networking product supply some of the biggest names in retail brand in the world. Products like Citrix NetScaler Pay-As-You-Grow with TriScale technology can help you to scale and eliminating costly equipment requirements with an upgrade license key. Pay-As-You-Grow is a simple licensing model that provides 5x faster performance on demand without new hardware for better investment protection.

Deploy only what you need- No need for expensive hardware refreshes to increase performance. Eliminate costly over-provisioning to ensure that the current equipment will meet the future requirements. There is a better approach :. Buy only what you need today and easily scale your network as demand grows with a simple upgrade software license

Instantly upgrade for performance Citrix the transient traffic NetScaler Burst Packs offer even more flexibility. Burst Packs allow you to convert an existing NetScaler MPX hardware or VPX virtual appliance deployment in the highest performance available for the particular platform for increased capacity for up to 0 days. This allows you to provide only the necessary performance for limited peak traffic periods, reducing capital and operating expenses, the long procurement cycles and installation time for new devices.

Try Citrix NetScaler today! Tell them you want the Bhavin Sodha special!

Tweet