Key Takeaways for companies from the 2015 Citrix Mobile Analytics Report

6:12 PM
Key Takeaways for companies from the 2015 Citrix Mobile Analytics Report -

For 2015, Citrix ByteMobile Mobile Analytics report and the report XenMobile cloud has combined in a study that mobile trends for consumers highlights, enterprises and mobile operators.

you to the Citrix 2015, see Mobile Analytics report.

What's the benefit of consumers and businesses have trends in one place?

Why would interest companies in consumer trends? The consumer side of mobile technology has matured faster than the business side. Overlooking latest mobile consumer companies can better anticipate the needs of mobile business users in the future. This is particularly important for the BYOD that the company needs personally owned devices to manage

Here are some of the main highlights of the Citrix 2015 Mobile Analytics Report, which will be of interest to the company.

. 1 On the consumer side, we see a trend towards larger device types and larger screen sizes. With the explosive growth of BYOD (Bring Your Own Device) initiatives companies can expect this trend to business as well as to expand. Larger screen sizes including tablets and phablets enable the mobile workforce more business tasks and workflows of the mobile device to do. A move to larger devices, the demand increase to IT to provide more "desktop-like" applications and features to the mobile workforce. BYOD suddenly means much more than just access to e-mail business.

2. N Of course, we see a correlation between the larger types of devices and increased data consumption. A larger screen is more rich in media and video-based data consumption. The Mobile Analytics report shows almost twice as much data consumption when the iPhone 6 compare the iPhone 6 Plus. The impact on the company is twofold.

  • The companies have for consuming information to understand employee needs (no data). If the preference for a media-rich information moves consumption, companies need to consider things such as product deployment guides and training resources such as videos, rather than the creation of documents. Video-based case studies instead of written case studies. You get the idea.
  • will be provided for the employees in internal networks available as more media-rich assets that have to do there, to ensure that sufficient bandwidth and infrastructure in place to support the increased demand for data.
3. In the table below we are going to see some regional preferences for different mobile operating systems. One thing that is not on the debate that preferences are constantly changing. Let me give you a few examples.
  • have been traditionally iOS devices the gold standard for mobile device security. However, to continue to improve Android security through various technology initiatives. We know that Android devices are less expensive. If enhanced security make Android a more attractive option for corporate issued mobile device installations?
  • EMEA loves her and loves her Microsoft Windows. Much anticipation revolves around Windows Phone and the new and improved models expected for 2015. How does this impact on global and regional acceptance device settings change? Again ... .the white?

A key is to take away from the chart regional mobile OS Split below, is that companies (especially global businesses) have to look for EMM (Enterprise Mobility Management) solutions that agnostics Device. Move device (and OS) preferences further and further and changed. IT needs a common set of management tools that allow them to device-level and application-level policies to all types of devices with complete feature parity.

4 apply. The initial driver for the introduction of MDM (Mobile Device Management) and EMM (Enterprise Mobility Management) solutions has been security. may be to ensure that a lost or stolen device contains confidential company pursues, locked or wiped is of utmost importance. But as soon as security gets the focus box turns quickly to productivity. Companies want mobile technology to use employee productivity in manufacturing. This can be seen through the white lists and blacklisting of mobile applications. It is interesting that some applications appeared at the top of both lists.

Let's start with the top blacklisted applications start. Dropbox and native Mail show on both for reasons of safety. Many companies are opting for a secure e-mail container solution, and we all know about the dangers of using consumer file-sharing applications for businesses. We also see, Facebook and Twitter. Companies that Facebook and Twitter blacklist can with employee productivity and see these applications be affected as distractions.

Facebook and Twitter also show above whitelisted applications. This means that companies have given the green light to use the applications for employees. see these companies obviously value in social media and encourage employee use of these applications to promote the business.

The remaining whitelisted applications including Microsoft OneNote, Microsoft Lync and Adobe are all apps above.

of Citrix 2015 Mobile Analytics Report

Contains a lot of great data points for both consumer and business trends with mobile technology. BYOD initiatives require personal life and private life to come together and on the same device. It is important for any business to understand with a BYOD program, such as personal habits and trends on the mobile device will eventually translate into business practices and preferences.

I hope that you will find this report as interesting and useful as I did!

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