How well do you know your end users?

6:00 PM
How well do you know your end users? -

can I the first time I remember with my interacted "end user".

I worked for a large cosmetics company in Manhattan on a shampoo brand as a marketing intern. I brought one of our poorer bottles sold me on the bench (yes, we actually had to go to the bank for lunch and speak , the people can you imagine?) And people asked snake, what they thought of the bottle of shampoo. The observing their facial expressions and reactions was invaluable. She did not like so much was clear.

I went straight back to the office of the brand manager and said: ". We need this thing to repackage customers find the color repulsive and think it looks like (not repeatable Insert word here)." It is an incredibly powerful teaching moment for me was that the only way to truly understand your customers to know is to see them in the eyes.

Now that I'm working in the technology, I can tell you that I miss the days when a product experience was as simple as improving the change of packaging.

Thanks to the consumerization of IT, the demands and expectations of IT end users today (or customers) are at an all time high. Sometimes they are downright ridiculous. How many of us get frustrated when our mobile phones ... not return to a search within seconds, while above on a mountain or trekking through the Amazon? If you think I'm kidding, just Comedian Louis CK on Conan Watch (Note: skip for the best laugh to 1:30). And it's all true.

Now these expectations seep experience in the work and to supply pushing IT consumers have similar experiences and services. As a result, we have heard from you that you provide a better user experience, but do not know where to start.

I am pleased our very successful "button" to go back by End-User Design Workshop (which was in January one of the highest-rated workshops our Summit Conference). Why was it so successful? Since these very interactive session is to understand how customer experience methodology applied in order to better know their end users and key experiences to focus the light, while keeping key business objectives in mind our IT leaders.

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to end user design workshops in 2015 to be sure at Synergy takes to register and grab a seat, choose between two 0-minute seating up to 100 people per session is limited, and we are already seeing high demand.

, the experience is all about it. The end-users are looking for a great experience from the IT and IT wants to deliver.

Come. To us to see how to use a powerful, repeatable method with end users

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