The press, blogs and Twitter have been buzzing about Marissa Mayer and his appointment as CEO of Yahoo. The emphasis seems to be that she is a woman and is expecting a child. While this makes for an interesting discussion, that my spikes my interest is the design leader was selected as CEO.
At Google as employee number 20 Mayer helped the company grow into a giant of the Internet and household name. design sensitivity Mayer was a base portion of its success. Google is well known for its minimalist look and feel; bold colors and fantasy. She is credited with pushing for clean and affordable look. The New York Times wrote: "An engineer at heart, she also had something that many of his peers did not during the early days of Google :. A strong sense of style and design "
It is interesting to see the value and importance that design brings to the leadership. For years, Steve Jobs of Apple was one of the few leaders design. However, today's customers demand experiences, not only the characteristics of the product. design plays a critical role in the success of a company. companies realize that design is not only about aesthetics, but it will create a total customer experience. Enlightened companies now include design as part of the strategy, business model and product development and processes.
at Citrix, we are among the small but growing design companies led. Our CEO, Mark Templeton has a degree in industrial design. His vision of providing technology to allow people to work and live better based on design thinking last peak each product and service. Under his leadership, Citrix has made "design thinking" strategic initiative. And the design develops in a cultural skill base throughout the company we strive to have all employees understand "why the design of questions for me."
Many new design programs . leadership support the California Arts College offers an MBA in design Strategy the Stanford d.school leadership training camps for dive leaders in design thinking the Fund invests in Designer founders of design.. they see the unique value that design leaders bring to the table and want to invest in their ideas.
It's about time. as the design becomes a business core competency of today ' hui, consumers will reap the benefits of the products and services that are truly designed for fun. and companies that provide and embrace the culture of design will emerge as the leaders.
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