If you fly through Chicago, San Francisco or New York City airports this month, looking for high-profile Citrix ads spotlighting mobile workspaces in ORD, SFO and JFK.
Or, check out print and online advertisements The Wall Street Journal, the New York Times, CIO, Forbes, Fortune Wired The register Computerwoche.de TechTarget, silicon.de and IDG websites.
Our "New ways to better work" campaign is intended to raise awareness of the mobile workplace and our top three solution categories categories ~~ POS = HEADCOMP link - mobility, virtualization and networking -. this concept
The ads cover the full range of traditional and new media, including social (#WorkBetter), banners and even YouTube videos. Targeting IT and business decision makers, wherever they are and where they look for information, the campaign began at the conference Synergy in May and lasts until the end of 2014. Phase 1 includes the United States, the United Kingdom and Germany.
What does it mean to Citrix partners?
Increased customer awareness of Citrix, the mobile workstation concept and our solutions raises consideration and makes the demand generation efforts and other marketing activities effectively. People who are already using the Citrix brand receptive to your offer of additional information or a meeting, and may feel more comfortable buying a Citrix solution. Awareness also lowers the learning curve and help you to sell with less effort.
In addition, the campaign goes head-to-head with the competition through our message in "street." Corporate travelers arriving at San Francisco International Airport are greeted by our high-visibility display; they meet our competition with fresh, vibrant images and compelling messaging.
Excellent results to date
Our strategy is to engage customers and prospects across multiple channels and drive them to the company's Web site for more information. We will campaign in measuring the impact of a number of methods, including brand tracking surveys and comprehensive reporting on website activity and commitment.
With hundreds of millions of impressions to date, the campaign very good performance. It was in the Citrix Web site more than 300,000 people come -. And about 80 percent of them are new visitors
Build the campaign with Citrix Key Plays
The "New ways to work better" campaign uses Citrix brand advertising in combination to achieve a positive, memorable impact with press and analyst relations and social media reach. To take advantage of this multimedia sums in your own marketing activities, use the closely related Key Play kits. We are also published further posted materials and guidelines for marketing concierge, as it becomes available.
0 Komentar